Own the moments between the music and beyond the stage

Engage fans well before the first act and long after the encore with interactive experiences that drive sponsor value.

Maximize fan engagement across the full event experience

Concerts and festivals are full of high-impact moments, but without the right tools, much of the audience engagement opportunity goes untapped. From pre-event anticipation to downtime between sets and post-show follow-up, there are countless chances to connect with fans in meaningful ways. Komo makes it easy to activate these moments with interactive content, data capture, and sponsor-ready experiences that keep fans engaged from start to finish.

Engagement built into every phase

Start strong with pre-event content, keep fans active during the event, and extend engagement with post-show campaigns that bring them back.

Sponsorship activated through interaction

Turn every brand placement into a two-way experience with games, competitions, and rewards that deliver measurable results for sponsors.

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Data captured through engagement

Collect rich, zero- and first-party data from fan interactions to personalize content, build audience profiles, and improve performance over time.

Build hype from the moment of purchase

Once a ticket is bought, the experience should begin. Use the lead-up to your event as an opportunity to engage fans while anticipation is high. Interactive content helps build momentum, spark conversation, and introduce sponsors and artists before anyone steps foot on site.

Reveal lineup details through quizzes, polls, or scratch-and-win cards
Invite fans to vote on setlists, merch designs, or festival features
Promote sponsor-led competitions or pre-show perks
Collect preferences to personalize content and rewards during the event

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Engage crowds between sets

The moments between sets are packed with potential. Fans are looking for ways to stay entertained, share their experience, and connect with what’s happening around them. These are high-value windows to drive engagement, deliver brand content, and reward participation.

Run big-screen games and polls that activate the full crowd
Launch trivia or predictions tied to the current or next artist
Guide fans to sponsored booths using QR code or treasure hunt-based interactions
Offer instant-win prizing that builds energy and keeps attention high

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Drive action through interactive moments

With the right prompt, engagement can lead directly to action. Whether it’s claiming a reward, buying merch, or upgrading an experience, interactive content creates fun, low-friction paths that move fans from interest to outcome.

Trigger discounts, giveaways, or content unlocks through gameplay
Promote food, drink, or merchandise with time-sensitive offers
Personalize rewards based on fan behavior or location at the event
Increase conversion opportunities through engaging calls to actions

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Turn sponsor visibility into value

Sponsors need more than visibility. They need meaningful ways to connect with fans and demonstrate value. By offering interactive tools that encourage participation, you can help sponsors collect data, generate leads, and create memorable experiences that stand out from traditional branding.

Offer branded games, polls, or digital scavenger hunts
Capture survey responses or lead data tied to specific goals
Use challenges to drive booth traffic and sponsor discovery
Tie fan interactions to digital coupons, rewards, or giveaways

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Learn from every fan interaction

Every click, play, or submission tells a story. By capturing this engagement data throughout the fan journey, you can build real-time profiles, segment audiences, and deliver more relevant experiences while also proving value to your partners.

Collect rich audience data and behavioral insights at every touchpoint
Segment fans by interest, location, or on-site behavior
Report back to sponsors with detailed engagement and ROI metrics
Use insights to personalize content, campaigns, and offers in real time

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Engage fans beyond the venue

Not all fans will be on-site, and not all engagement should stop when the music ends. With the right digital content, you can involve remote audiences, re-engage attendees, and keep the conversation going well after the event wraps up.