Engagement extended beyond game day
Create fan journeys that span game day and beyond with competitions, games, predictions, and mobile-first content that hold attention.
Helping the world's biggest brands own engagement
Make every fan moment measurable, memorable and revenue-ready
From the stadium to the second screen, sports teams and leagues have more ways than ever to engage their fans, but also more competition for attention. Komo helps you meet fans where they are with personalized content, interactive experiences, and reward-based journeys that build loyalty, capture data, and unlock new revenue for teams and sponsors.
Sponsor visibility proven in real time
Deliver branded experiences fans want to engage with and capture interaction and ROI at every stage using real-time analytics.
Insights captured across the fan journey
Use surveys, engagement behavior, and redemption data to build smarter fan profiles and personalize follow-ups that convert.
Keep fans engaged all year round
Build excitement early and carry it through the entire fan journey with interactive content that keeps audiences connected across every phase of the season. Whether they're at the stadium or tuning in from home, meet fans where they are with engaging experiences they’ll remember.
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Launch pre-game quizzes, countdowns, and prediction challenges to build anticipation
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Run live games and polls during matches to hold attention during downtime
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Deliver post-game wrap-ups, offers, and content to stay top of mind
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Build long-term engagement through season-wide campaigns and competitions
Improve fan and sponsor connection
Make sponsors part of the fan experience with branded content that delivers entertainment, interaction, and measurable results. Move beyond passive placement by giving partners ways to connect directly with fans while capturing real value.
- Create sponsor-branded games, competitions, and content journeys
- Collect leads and survey responses tied to partner goals
- Offer sponsor rewards, vouchers, or giveaways triggered by engagement
- Provide detailed engagement and conversion reporting to validate ROI
Drive merchandise and ticket sales
Transform attention into action with content that nudges fans toward purchases in fun, timely, and personalized ways. Reduce friction between inspiration and transaction by integrating sales touchpoints into interactive experiences.
- Embed exclusive deals, discounts, and product reveals into games or quizzes
- Offer time-sensitive or limited rewards to prompt fast action
- Personalize promotions based on fan behavior, location, or loyalty tier
- Use gamified mechanics like spin-to-win or scratch-and-win to converts
Power loyalty beyond points
Create a loyalty model built on engagement as well as purchases. Reward fans for engaging with content, completing challenges, or contributing to the community, and keep them coming back with experiences that build emotional connection over time.
- Award points or badges for completing content, answering surveys, or voting
- Build tiers that unlock new perks and personalized rewards
- Encourage consistent interaction through leaderboards and incentives
- Track all engagement and redemptions through a single platform
Use data to optimize engagement
Learn who your fans are, what they love, and how they behave, and use those insights to power smarter content, stronger partnerships, and better results. Capture meaningful data from every interaction and activate it across your entire fan engagement strategy.
- Capture preferences, motivations, and behavior through interactive content and surveys
- Build real-time profiles that update dynamically with each new engagement
- Segment fans for more personalized offers, comms, or loyalty journeys
- Show sponsors audience insights that go beyond impressions or reach
Own the second screen experience
Turn passive viewing into interactive moments that boost fan attention and brand recall. Engage fans during breaks, ads, or lulls in the game with content that keeps them active and involved, even while the match is on.
- Run live polls, predictions, and trivia tied to on-field moments
- Add value with mobile experiences fans can engage with mid-play
- Highlight sponsor content during ads, timeouts, or commentary
- Capture data and insights from real-time fan behavior
A leading global sports brand achieved an average user engagement time of 9m, 38s at their flagship international sporting event.
9m, 38s
Average engagement time per user
4.3
Average number of entries per user
95.9%
Completion rate
Hear what Sports leaders are saying
Magic Round is a festival of Rugby League where all eight Telstra Premiership games are played at Suncorp Stadium in Brisbane. It offers a unique opportunity for our partners to engage with the +150,000 attendees in stadium precinct across the weekend. With all the colour and crowds of Magic Round, it can be difficult for fans to know all the activity happening in precinct, so we launched a Magic Round Scavenger Hunt game in partnership with Komo. The Scavenger Hunt execution both educated our fans on activity in-precinct, and incentivised them to interact and participate with all of the branded activations. The more activations they ticked off their list, the higher their chance of winning prizes. We saw fantastic engagement with both the Scavenger Hunt and our activations more broadly across the weekend and we can’t wait to run it back again next year.
Senior Digital Commercial Manager at NRL
Over the course of 2022, we utilised Komo to enhance our fan experience with Fan Hubs for our Centenary Celebration and Socceroos Team of the Century vote, and for the FIFA World Cup Qatar 2022. Our Team of The Century vote in particular created a lot of discussion, sharing and engagement for the Socceroos channels as fans across social media debated their favourite all-time lineups. Combined with the World Cup, we engaged over 240,000 users via Komo alone while the platform played a part in our overall strategy that generated millions of engagements during a successful World Cup campaign.
Digital Engagement & Social Media Manager at Football Australia
Komo has been a game-changer for us, solving multiple business challenges in one seamless platform. We can run customer surveys, offer rewards, and create interactive matchday experiences all in the same place—eliminating the need for multiple tools. One of the biggest wins has been engaging a younger audience at our home games. The platform makes it easy for fans to log in weekly, participate in activations, and stay connected beyond match day. Plus, Komo’s ability to integrate content onto our big screens has elevated our in-stadium experience, driving real-time engagement in a way that feels fresh and exciting.
Central Coast Mariners Football Club
We had a number of our Renegades partners and sponsors who wanted to engage with our audience through some digital activations. Komo was the best fit to be able to deliver that for them. We had a great experience [with Komo]. From day dot, they were incredibly responsive. They were very patient as we learned our way through the back end. It was always very positive.
Partnerships Manager at Melbourne Renegades
Komo provides us a platform to engage fans with club-owned content that we can integrate our commercial partners within for brand recognition. Komo makes getting the relevant content in front of fans when needed super easy.
General Manager of Brand & Design at Central Coast Mariners Football Club
In the world of sports, activations need to be turned around extremely quickly. Komo has allowed us to do this, with it taking just 10 minutes to have a game of trivia or any other game on the platform live and available for our fans to play.
Sports review from G2
Komo has been such a useful tool to increase the Melbourne Stars ability to service commercial partners through match-day and digital campaigns across the WBBL10 and BBL14 season. The platform is very easy to use, with a variety of options through different cards to build bespoke activations that align with the goals and objectives of different partners. Komo provides the ability for commercial partners to engage with fans, provide unique offers and prizes, while communicating with Stars fans regarding products and services in ways that go above and beyond.
Marketing and Commercial Coordinator at Melbourne Stars
Allows the client to understand their users and gain access to more users data. [Komo] helps spread awareness of the brand amongst cricket fans and grow the brand as the headline sponsor of the Women's Big Bash League.
Partnerships Manager of Sport & Entertainment at Publicis Groupe
[With Komo,] There's a variety of ways we can naturally integrate our partners while still engaging fans in things they care about and will happily engage with.
Sports review from G2
The Komo platform was extremely user friendly & a great tool to achieve the campaign objectives. We were able to track results live, design the platform to the client's bespoke requirements and the Komo team were incredible in supporting us through our first of many campaigns together.
Partnerships Manager at Prism AUNZ
Komo’s tools and expertise are helping both A-Leagues and our partners understand and connect with our fans on a deeper level. Whether fans are watching the game, on the couch or in a stadium, the Komo engagement hub allows us to connect with them to develop an ongoing relationship. This is key to our overarching business strategy to understanding and enhancing fan experience.
Director of Marketing & Media at the A-Leagues
