Most brands struggle to collect useful data. Forms get ignored, third-party sources lack accuracy, and static profiles become outdated quickly. Participation-powered customer insight solves this by turning every interaction into a real-time signal. You get preferences, feedback, and intent directly from the customers you want to reach.
Embed smart forms, polls, and survey questions inside engaging content so customers willingly share what matters to them. Collect zero- and first-party data in real time and feed it into a live, unified profile you can actually use.
Capture and centralize rich customer data as people play, vote, and engage. Build dynamic profiles that update in real time so you can segment effectively, personalize at scale, and create stronger connections over time.
See what people are doing, clicking, and responding to as it happens. Track behavior, content performance, and participation patterns so you can learn fast, optimize confidently, and report with clarity.
Incentivize meaningful engagement with digital rewards tied to specific actions and responses. Deliver instant prizes or personalized offers that increase conversion and give you valuable insight with every redemption.
Use insight from games, surveys, and actions to power loyalty programs that go beyond points. Reward the behaviors that matter, deepen relationships, and retain customers with personalized, data-driven experiences.
Carlton & United Breweries used Komo to power gamified experiences that captured rich customer insights in real time. From market research to digital coupon redemption, every interaction delivered measurable value, helping CUB turn engagement into actionable data that drove smarter marketing decisions and on-site conversion.
100%
Market research completion rate
76%
Digital Coupon redemption rate
This year we've done some really fun competitions on La Churro Casa for some big menu campaigns like our Winter Menu and our Summer Menu, as well as smaller campaigns like Father's Day. We are really happy with the overall results - this year we've captured over 15,000 new potential customers' data so we can add them to our CRM database and retarget them with offers and product launches. We're excited to keep La Churro Casa in the mix for ongoing digital marketing campaigns as there are quizzes, Spotify playlists, interactive cards and more that help bring our campaign to life digitally.
Digital Marketing Executive at San Churro
Komo was the perfect platform for us to engage fans, tailor competitions and integrate our brand/ IP to leverage our sponsorship. The data transfer process was seamless and has allowed us to speak to thousands of fans beyond the tournament.
Sponsorship Manager at Hyundai
We believe this platform is the first of its kind in Australia in this asset class, providing constant value, interactive content, competitions and rewards to our shoppers and is ‘always on’– while at the same time learning about the consumer to provide a more personalized shopping experience. Komo’s trackable digital coupons deliver personalized offers based on user preferences to selected cohorts and result in a higher consumer uptake rate on prize offers and therefore an improved ROI for our retailers.
Marketing General Manager at Ranfurlie Asset Management
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