Overview
Many teams build solid campaigns—but only a few turn those campaigns into a system that scales. In this article, we showcase how real Komo clients moved from isolated efforts to ongoing engagement—and the measurable impact that followed.
Whether they started in Level 1, 2, or 3 of the Engagement Maturity Model, each brand featured here advanced toward Level 4: OS-Powered Engagement. Here’s how they did it—and what your team can learn from their journey.
CASE STUDY 1
Foxtel – Driving record engagement for House of the Dragon
Challenge: Foxtel Rewards needed to create excitement and continuous digital engagement around the launch of House of the Dragon. Past campaigns were manually built and limited in reusability, with little to no data reuse or ongoing activation.
Results
373,274
Total engagements
30,209+
Unique users captured
69%
Engagement rate
204%
Return on investment
• Highest-performing engagement campaign to date
Key Insight: Komo helped Foxtel deliver on both loyalty and digital brand engagement—at scale.
"Komo's platform helped us achieve our highest level of engagement for a campaign to date, cementing our confidence in their abilities for future endeavours."
Will Sackville
Senior Partnerships Manager, Foxtel
CASE STUDY 2
Melbourne Renegades – game-day engagement that delivers for sponsors
Challenge: With a tight Big Bash League schedule and multiple sponsors seeking fan activation opportunities, the Melbourne Renegades needed a fast, scalable solution that delivered digital fan engagement and brand visibility in real time.
Results
The campaign delivered an impressive 88.8% fan engagement rate, with 4,659 unique entries and high repeat participation. Sponsors saw strong brand exposure, and the Renegades gained a new, scalable asset to deliver ongoing partner value.
"We had a number of our Renegades partners and sponsors who wanted to engage with our audience through digital activations. Komo was the best fit to deliver that for them."
Cassandra Norris
Partnerships Manager, Melbourne Renegades
CASE STUDY 3
ReedPop – Scaling interactive fan experiences across events
Challenge: ReedPop needed to scale immersive, branded fan engagement across global events like NYCC, MCM Comic Con, and EGX—while improving data capture, increasing sponsor value, and reducing operational friction.
Results
1.66 million
engagements across all events
90%
average engagement rate
247%
uplift in unique engagements at NYCC
86+
days of total time spent engaging with Komo
Key Insight: Komo enabled ReedPop to turn their app into a sponsorable digital asset and make every fan moment interactive.
"Komo has helped solve a number of problems for us... It has created new sponsorship opportunities, drove traffic to our official Show Store, and streamlined our celebrity panels and programming through the fan Q&A feature."
Chris D'Lando
Event Manager, ReedPop
Why this matters
The leap from campaign thinking to systems thinking doesn’t just increase efficiency—it transforms outcomes across loyalty, sponsorship, and fan engagement.
What these brands prove is simple:
When you operationalize engagement, every campaign builds on the last. You move faster. You personalize more. You stop guessing—and start growing.
Teams using Komo:
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