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Turn the fans you only reach into fans you own and grow the value of

Komo is the fan engagement and data platform for clubs, leagues, and rights holders.

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Reaching a fanbase is not
the same as owning one


At the ground, on the broadcast, on social - the crowds gather, and passes through anonymous.
Counted at the gate, measured in broadcast estimates and follower numbers, never identified.


And those fans that are held on file - members, a fraction of past ticket buyers, newsletter sign-ups - are named, but passive. An email address and a ticketing record reveal almost nothing about the person behind them: what they care about, what they'd respond to, what would move them commercially. Which is why, when contacted, almost nothing happens.

You can't grow the value of
a fanbase you don't know.

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Not knowing your fans is not just one problem

It creates four, and they feed each other.

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Engagement that resets

Matchday spikes, then silence. Every fixture, promotion, and season builds an audience for a moment - then hands it back. The next one starts cold, paying again to re-reach fans you already had.
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A base that doesn’t move

Without knowing what anyone cares about, every message is a one size fits all - mostly irrelevant to most recipients. Opens drift, unsubscribes climb, and a file that looks like an asset behaves like a list.
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Value you can’t prove

A sponsor, the board, or a CFO asks what it all produced, and the answer is impressions - who might have seen something. Renewals lean on relationship and trust, and each soft renewal reprices the roster one deal at a time.
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Data you don't have

The commercial targets get committed before the data if depends on excists - memberships, merchandise, ticketing, partnerships. Activating starts with seeing: who to segment and what to offer.

The cost of not knowing your fans keeps going up

Turning reach into
ownership and revenue

Through the mechanism of participation, turn the fans you only reach into fans you own and grow the value of.

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Fans participate - play, predict, compete, have their say, redeem, return.

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Each interaction identifies someone new, or deepens what's already known about them.

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And a known fanbase becomes revenue that you can grow, measure, and prove.

The better you know someone, the more relevant everything they get next becomes - and the more each one is worth.

What changes when the fanbase is known

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Working with leagues, clubs, broadcasters, event organizers and venues across the UK, the UK, Australia, New Zealand and beyond.

NFL
NRL
NBL
WNL
TA
RA
NZR
PPL2
Stan
FOX

Always-on participation

A fanbase you own, better known with every interaction. Revenue you can grow, measure, and prove. This is what we call the Fan Engagement Engine.

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Sponsorships built on participation - not just impressions.

Proof is part of what a partnership buys - and partners are consolidating toward the properties that can show them a return.

76% of sponsors rank proving ROI as their number one challenge. 65% now include purchase or sales impact among their KPIs. 60% say their direction is fewer, larger deals.

- WFA Global Sponsorships & Partnerships study, 2025

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Sponsorships fans take part in

Experiences fans play, predict, vote, scan, and redeem - moments the sponsor owns, not signage fans look past. And every fan who takes part is identified.

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New inventory to sell

Sponsor-owned experiences join the rate card alongside signage and naming rights - from a one-off matchday moment to a season-long program.

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Proof for every partner

Each sponsor sees their own results, live - who engaged, what they redeemed, what it produced - evidence they can take to their own board. Renewals start from it.

More fans engaged, more data to act on, more sales traced, more evidence to renew on - season after season.


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The one-off moment

A single activation, complete in itself: a Player of the Match vote, a finals-week instant win. Live in days, owned by the partner end to end.
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The moment series

The same partner-owned moment, every fixture, all season. Recurrence turns one opportunity into many.
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The connected series

The series doubled down through points, badges and a season leaderboard. Every week deepens the profile.
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The bespoke build

Created from scratch around one sponsor: their brand, their timeline, their objectives.

Buying the sponsorship, not selling it?

Same system, your side of the deal: activate the rights you've paid for as participation fans choose, keep every entrant as a consented contact your brand owns - not a list that dies at the prize draw - and walk into the budget review with what people did, not what they might have seen.

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Make membership worth having all year - not just on matchday.

Members rarely leave over price. They leave when the value stops being felt between games.


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A season is a small number of fixtures and a long silence around them, and the silence is where memberships have always gone cold.

The difference from the rest of your fanbase is that this base isn't anonymous. You have the name, the contact, the renewal history. It just doesn't move. For most of the year the relationship is a card in a wallet and an email nobody opens - and by the time softening renewals show up in the numbers, the decisions that produced them were made months earlier.

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A year-round program, not a card

Points, status, streaks, and rewards earned by taking part - membership extended into recognition that runs every week, including the quiet ones.

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Your next members are already in your fanbase

The fans who participate, and keep coming back identify themselves - so you know exactly who to invite to membership, and when.

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Renewals you can see coming.

Drift shows up in participation months before it shows up in renewal numbers - while there's still time to win the member back.

Rewards and recognition taking part, watching, attending and buying. 

Status earned through what fans already do gives the base a reason to belong between fixtures. No second platform, no second sign-up, and no duplicated audience to build first - it configures on top of the participation already running.

Rewards and recognition for taking part, watching, attending and buying.

Status earned through what fans already do gives the base a reason to belong between fixtures. No second platform, no second sign-up, and no duplicated audience to build first - it configures on top of the participation already running. Everything a membership program has to do, already running in the platform.

Earning across behaviors: attend, watch, take part, buy, tell you more

Points earned through every experience - a scan at the ground, a watch-along, a receipt upload, a redeemed code.

Status: tiers with access, and recognition that lasts

Tiers, badges for milestones and founders, and a status page each fan can see, with their tier, points and history building.

Habit: reasons to come back every week, game, season

Streaks and standings that carry across every experience rather than resetting.

A rewards catalogue, from digital to money-can't-buy

Offer pools, digital coupons redeemed four ways, and surprise rewards triggered by a fan's own behavior.

Partners funding the rewards and owning moments

Co-branded experiences, partner prizes, and a dashboard per partner.

What most teams call loyalty - delivered as rewards and recognition, without the liability.

Membership stops being a matchday product with a renewal date attached. It becomes a year-round program that grows out of the fanbase, and a renewal you can see coming.

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Own your audience - and grow its value.

Participation your fans choose. A fanbase you own and know better every week. Revenue you can grow, measure, and prove.

Participation. Identification. Commercialisation.